Reviews
Reviews Are a Real Estate Agent's Resume
By Mohamed Eltoukhy, founder of EVOGENCY ·
An individual agent doesn't have a storefront or a long company history to lean on. Reviews function as the closest thing to a resume that a prospective client can actually see.
People choosing an agent often interview two or three, and many check reviews before they even reach out. A strong, recent set of reviews gets you into the conversation.
Ask at closing, when relief is highest
The moment right after closing, when a stressful process has just successfully ended, is consistently the best time to ask a client for a review, far better than weeks later.
Send a short, personal message with a direct link to your Google review page the same day. A handwritten card with a QR code at the closing table works well too.
Specific reviews beat generic ones
A review that mentions communication during a difficult negotiation or a specific problem solved tells a future client far more than "great agent, five stars" ever could.
You can gently encourage detail: "If you're comfortable sharing, it helps future clients to hear what the process was like." Never script the review itself.
Where reviews should live
Google reviews on your own Business Profile help you appear when people search for agents locally. Reviews on real estate platforms matter too, since many buyers and sellers browse there. Ask for the one that matters most to you first, and don't overwhelm clients with multiple requests.
Feature your best reviews on your website, near your contact options.
Replying to reviews
Thank each client personally and mention something specific you enjoyed about working with them. Keep private details out, like sale prices or personal circumstances, unless the client shared them publicly and you're comfortable repeating them.
If a negative review appears, respond calmly and professionally. Your reply is read by every future client.
Building from zero
New agents can ask past clients from previous careers only if they genuinely worked with you in a relevant way. Otherwise, focus on doing great work for your first clients and asking every one of them. Never post fake reviews or ask friends to pose as clients.
Don't forget the deals that didn't close
Some of the most meaningful reviews come from clients whose deal fell apart, or who decided not to buy after all, but who appreciated honest advice along the way. If you helped someone avoid a bad house, they may be glad to say so. That kind of review shows future clients you put their interests first.
The routine
Ask at every closing, encourage detail, reply to everything, and feature the best on your site. Over a year, that builds a resume no competitor can fake.
If you'd like help making it automatic, our reviews service can run the process for you.