Five Signs Your Website Is Costing You Customers

Most of your visitors are on a phone, often on a mediocre connection. If your site takes more than a few seconds to load, a real percentage of visitors are gone before they see anything. Test your own site on your phone, not just a fast office computer.

If a visitor has to hunt for your phone number or figure out how to actually contact you, most of them won't bother. Every page should make the next step obvious: call, book, or get a quote, stated clearly and repeated more than once on longer pages.

An outdated design signals an outdated business, fairly or not. So does a copyright year in the footer that's several years behind, or services listed that you no longer offer. Small details like this quietly erode trust before a visitor even reads your copy.

Real reviews, real photos of actual work, and a real address and phone number all build trust fast. A site with none of that asks a visitor to take a leap of faith that most people simply won't take when a competitor's site makes it easy to trust them instead.

A surprising number of small business sites were designed for a desktop screen first and never properly adapted for mobile. Buttons that are too small to tap, text that requires zooming, and menus that don't work on a touchscreen all quietly push mobile visitors away.