Reviews
How Salons Turn Loyal Clients Into a Steady Stream of Reviews
By Mohamed Eltoukhy, founder of EVOGENCY ·
Salons and spas often have something most businesses don't: a genuinely loyal, repeat client base who already loves the work. That's an underused source of reviews.
Loyal clients are your best advocates, but they're often the last people asked. Turning that loyalty into a steady flow of reviews is one of the easiest growth moves a salon can make.
Ask your regulars, not just new clients
A regular client who's been coming back for a year is often more willing to leave a detailed, glowing review than a first time visitor, but rarely gets asked because the relationship already feels established.
A simple, honest ask works: "You've been coming to us for a while, and it would mean a lot if you shared your experience on Google. It really helps new clients find us." Most regulars are happy to help.
Tie it to a moment they're already happy
Right after a client sees the finished result in the mirror, visibly pleased, is a far stronger moment to ask than a generic follow up text sent the next day.
Pair the ask with a text or a QR code card at checkout so they can do it while they're still in the chair glow. A card at the front desk with the QR code makes it easy for clients to review while they wait for a ride.
Encourage photos
A review with a photo of a fresh color or a great cut is powerful for a salon. Many clients already take a selfie after an appointment. It's fine to mention that photos are welcome in their review.
Just make sure clients are comfortable sharing, and never pressure anyone.
Mention the stylist
Reviews that name a stylist or therapist help new clients choose, and they help your team build their own following. You can let clients know it's helpful to mention who took care of them.
Share those reviews with your team. It's great motivation.
Respond like you would in the salon
Reply warmly and personally to positive reviews. For a disappointed client, respond with empathy, invite them back to fix it, and move the conversation offline. A graceful reply to an unhappy client tells future clients you take care of people.
Keep it within Google's rules
Don't offer discounts or free services in exchange for reviews, and don't only ask clients you know are thrilled. Both are against Google's policies. A consistent, honest ask to every client is the way to go.
Start this week
Make a list of your top regulars and ask each one at their next visit. Put a QR code card at the front desk, and reply to every review. Within a few months, your profile will reflect how loved your salon already is.
If you'd like help running it, our reviews service can take it off your plate.