Web Design
Roofing sales cycles range from same day storm damage to a decision that takes weeks. A single website needs to serve both without making either kind of visitor feel unheard.
Real before and after photos of completed roofs, organized by material and style, do more convincing than paragraphs of description. Roofing is a highly visual purchase decision.
Since a full roof replacement is a major expense, a visible mention of financing options or insurance claim assistance removes a real hesitation before someone even requests a quote.