Marketing
What to Film on a Job Site, Fifteen Video Ideas for Contractors
By Mohamed Eltoukhy, founder of EVOGENCY ·
The hardest part of posting videos isn't editing or posting. It's knowing what to film when you're standing on a job site with a phone in your hand and work to do. Here are fifteen ideas that work for almost any trade, and none of them take more than a minute to capture.
Before you film inside anyone's home, ask permission, and keep house numbers, license plates, and people's faces out of the shot unless they agree.
Reveal videos
1. The before and after. Film the problem, then the finished result from the same angle. It's the most reliable format there is.
2. The time lapse. Prop your phone up and let it record a few hours of work. Fast forwarded, it's oddly satisfying to watch.
3. The final walkthrough. A slow ten second pan of the finished job, ideally in good light.
Problem videos
4. The worst thing you found today. Rotted wood, a mangled pipe, a mess of old wiring. People love seeing what's hiding inside walls and attics.
5. Why this failed. Hold up the broken part and explain in one sentence why it broke.
6. The shortcut someone took. Show work done badly by someone else, without naming them, and explain what the right way looks like.
Tip videos
7. One thing every homeowner should check. A quick tip they can do themselves, like testing a GFCI outlet or cleaning an AC drain line.
8. How to tell if it's an emergency. When to call right away and when it can wait.
9. What this usually costs and why. Keep it general and honest.
Behind the scenes videos
10. Loading the truck in the morning. Simple, but it shows you're real and organized.
11. Meet the crew. Ten seconds of a team member saying their name and what they do.
12. The tool you can't live without. Everyone in your trade has opinions, and viewers love them.
Customer videos
13. The customer's reaction. With permission, their reaction to the finished job is pure gold.
14. A quick thank you. You thanking a customer for trusting you, standing in front of the finished work.
15. A question you get asked a lot. Answer it in under thirty seconds.
Make it a habit
Pick three moments on every job to film, at the start, the messiest point, and the finish. That gives you material for several videos a week without thinking about it. Add captions and mention your town when you post, so local viewers know you work near them.
Let someone else do the editing
If you'll film but don't want to edit, Job Site Studio turns raw clips into finished short videos with a hook, captions, and your call to action. Send three clips and get three videos free.
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